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The B2B Podcast Launch Checklist
The 7 decisions every B2B founder needs to make before launching a podcast that generates pipeline and revenue. Not downloads. Revenue.
- Define your ideal listener and guest profile
- Choose the right format and episode cadence
- Build a guest recruitment strategy that fills your pipeline
- Plan your content repurposing engine
- Set the right success metrics from day one
Used by B2B founders working with brands like Harvard Business School, Patreon, and News Corp UK.
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What's Inside
7-Point B2B Podcast Launch Checklist
1. Target Listener Profile — Who are you creating this for?
2. Show Format — Solo, interview, panel, or hybrid?
3. Episode Cadence — Weekly, bi-weekly, or monthly?
4. Guest Strategy — Who should be on your show and why?
5. Distribution Plan — Where will your audience find you?
6. Content Repurposing — How to turn 1 episode into 30 days of content
7. Success Metrics — What to measure (and what to ignore)